Do you ever remember an Ad for a product you didn’t buy? Probably, no. It’s not because the product was bad, it was because the experience it conveyed was.
The same goes for Job Adverts or Job postings.
Here’s my favourite Job Ad –
I’m kidding. I wouldn’t call Tracy even if the fruit was gold coated.
Much as we filter candidates, candidates filter job postings. Everyone is looking for that gold job that pays cares for them and provides their dream setting. I choose not to include pay because well, who doesn’t want more?
But basically, they’re looking for the experience, again.
Now companies are looking for a good candidate and candidates are looking for a company that offers them a good experience. So, the right ad is of paramount importance if you wish to hire the best candidates.
Ah, so the big question – How do we make a good job post AND how does it reach the right people? (Hint – Ads)
Alright, there’s no golden formula to write the right job post, but here are a few things you can consider:
Benefits – What does the job/ company offer? Why will it add value to the candidate?
Responsibilities – What is the candidate signing up for?
A good template and call to action button.
Since we have that out of the way, let’s get down to business – How do we create a Job Ad that will attract the right candidates!
For starters- Don’t rush it, Perfect the description, and Know where to post the Ad
Writing a job advert is a lengthy process – you need to find the right candidates after all.
It takes time and consideration. Do not to speed up the process to get it advertised as soon as possible because rushing tends to lead to sloppiness and carelessness. Make sure you proofread the job advert before you post it online. And ensure it isn’t another boring cliche worded one! you know what I mean – “Dynamic”, “Self Starter” etc mean nothing. I mean come on! Be natural and connect with the candidates.
Make it clear to the candidates what they’ll be doing in the job role. Make it perfectly clear as no one likes a last minute, “Um, so yeah, you’ll be doing this too”.
Don’t overcomplicate the language and try not to overpopulate it. State the main responsibilities and what the job entails. Be crisp but don’t forget to give an idea about the company culture – it’s as important for the candidates to know you as you need to know them!
This is the most overlooked one. Yes, it requires patience to understand which channel works best. You can’t expect a good candidate for a wonderful job posting by putting up an Ad on a channel where most people don’t even look for jobs.
Do some research as to where your target market looks for jobs. It’s alright to use the most popular jobs boards, but you’ll get everyone and anyone applying for your job. The main areas to consider are your career site, online job boards, social media, paid advertisements, and local media.
Use a good recruiting CRM! yes, this is one is very important because the right recruiting CRM offers a multitude of options, templates, and work arounds. You need to customize it and you need to perfect it.
Well, I have just the right solution – Recruitly.io. Recruitly offers an amazing Job posting system that allows you to own the entire process.
A few more pointers –
Appearance – Once complete, check your job advert looks flawless. It should be easy to navigate with clear, defined subtitles and easy to read bullet points. It not only makes you look more professional; it also stops candidates from glossing over the text.
Overall Idea – A really easy (and sneaky) way to reduce the number of unqualified candidates is to include a simple instruction to the candidate. For example, you could tell them to include “I read the job description” in the subject line of the email. This will show you immediately who’s read the advert carefully.
Optimize – You may write a fantastic job advert, but it’s no good to anyone if it can’t be found. Focus on the job title (this is the keyword) and repeat it throughout multiple times. You can also try other SEO techniques to make your job advert search friendly.
Conversion – You need to include a catchy call-to-action at the end of your job advert to make sure the candidate goes ahead and applies. Give a sense of urgency and pull on their FOMO with phrases like “Apply today and don’t miss out…”. you have to hit the sweet spot.
Oh, here’s a link to a good Job Advert – Job Advert for a Product Evangelist