Value, Value, Value – This is the essence of ensuring that your business grows.
Finding ways to add value to your clients/ customers is the only proven way to grow and expand your business.
While we are at it, let’s focus on the heaviest and most efficient means of marketing communication – Email Marketing.
In today’s generation communicating the right information and providing the right value can be the sole reason why your customers choose you over your competition. The same information and resource are available to everyone, so the only differentiating factor is how you reach your customers and what you tell them.
What you tell your customers has more to do with your company. And as experts of your own company I’ll leave this decision to you.
What I would like to focus on here is, how you reach your customers. When it comes to Emails you need to be very careful how you go about it. Millions of emails are sent on a day to day basis. And most are promotional. Because of this high increase, most emails are filtered.
Not ensuring the best practices might lower the score of your emails. This means instead of going into the inbox they might end up in spam. And what’s worse – if your email doesn’t meet certain standards it might not even reach your customers/client’s inboxes.
And if this starts happening, even your future campaigns will be affected. So all your efforts in finding the right message, right information, and right audience will go in vain.
That’s why learning and implementing the right practices is of paramount need.
But don’t worry, I’m here to ensure that your emails always reach them.
Here are some of the Best Email Marketing practices:
1. Verify your Sender List Emails
Nothing is worse than hours of sending emails to clients whose Email IDs are non-existent.
In such scenarios, the email will not be received by the recipient. This phenomenon is also called Hard bounce. This leads to lower email scores that will in turn hurt your future email campaigns.
Tools to help you fix this:
- Lusha – Helps you find any business’s email and phone number.
- Neverbounce – AI-Based email validation & verification to catch SpamTraps, invalid, disposable emails.
2. Insert an UNSUBSCRIBE button in your emails
If I keep sending you emails without giving you an option to opt out you’d get mighty pissed. The same goes for your recipients. We need to provide our clients with an option to choose what they want.
Why is this important? This is because if you keep sending emails to customers/ clients that do not wish to receive them they will start marking your emails as spam. An accumulation of this will lead to your entire campaign getting affected.
3. Clean your Email lists
Continuing upon the above, some recipients don’t even bother checking their emails or even opening them. And the bad news – if your emails aren’t being opened then your email scores fall as well. This means your campaigns might take an overall hit.
Tools to help you fix this:
a. Snovio – shows you how many times your emails have been opened by a recipient
b. Mailtrack – shows if your email has been opened or forwarded
c. Streak – shows you from which location your mail has been opened
While I did say that content is unique to you, I thought I’d highlight some good practices. You know, as a final tip.
If you send emails with the same content, and possibly a common style – then you’re in for a shock.
If your content seems plagiarized or copied or even forwarded, there’s a good chance your emails never make it to the inbox either.
You should therefore ensure you don’t use any copied content or follow a very common method of conveying stuff.
Oh, on a side note – Click baits usually get flagged, so be real!
Apart from the above here are a few more tips:
1. Use dedicated IP’s instead of shared IP’s
2. Use double Opt-in permissions –
3. Have a clear call to action button
4. Make your emails mobile-friendly
5. Encourage your recipients to reply
2. Helps you integrate with apps and tools that can further help you with your marketing efforts.
3. It automatically stops sending emails to people who have unsubscribed – so you don’t have to manually remove names from lists.
In conclusion, if you follow the best marketing principles you can churn leads in your sleep.
I’m positive about it.