Drip-feed Campaigns
Nurture relationships over time with automated, personalised content delivered at strategic intervals.
Building strong recruitment relationships requires consistent, timely engagement over extended periods. Recruitly's powerful drip-feed campaign system automates this process while maintaining personalisation and relevance.
Purpose-Built Drip Campaign Engine
Unlike competitors that require expensive third-party marketing tools, Recruitly includes a sophisticated, homegrown drip campaign system as a core feature. This specialised engine is designed specifically for recruitment nurturing, with no additional costs or integrations required to access full functionality.
Multi-step Campaign Designer
Create comprehensive nurturing journeys with our visual campaign builder. Design sequences of related communications delivered at strategic intervals, building relationships through progressive engagement that responds to recipient interactions and gradually deepens the connection over time.
Behavior-Based Branching
Develop intelligent campaigns that adapt based on recipient behaviors and responses. Create conditional paths and personalised experiences that respond to engagement signals, delivering different content to recipients based on their interests, actions, and interaction patterns.
Multi-channel Coordination
Orchestrate comprehensive nurturing experiences across email, Social Media, phone calls, and other touchpoints. Our system coordinates timing and messaging across all channels, ensuring consistent communication while respecting recipient preferences and engagement patterns.
Dynamic Content Selection
Deliver highly relevant content with intelligent content selection that adapts to recipient characteristics and behaviors. The system can automatically choose the most appropriate content variations, examples, case studies, and messaging based on industry, role, interests, and previous engagement.
Campaign Analytics & Optimisation
Continuously improve your nurturing strategies with comprehensive analytics that track engagement, conversion, and effectiveness throughout the campaign journey. Identify high-performing content, optimal timing patterns, and effective messaging approaches to refine your relationship-building strategies.
Key Benefits
Build relationships with candidates and clients at scale
Maintain consistent engagement without manual effort
Deliver personalised experiences based on recipient behaviors
Nurture prospects over extended timeframes with minimal oversight
Gradually move contacts toward conversion through strategic progression
Reactivate dormant relationships through systematic re-engagement
Coordinate messaging across multiple communication channels
Free up recruiter time for high-value personal interactions
Ensure consistent follow-up with every contact in your database
Measure and optimise relationship development systematically
How It Works
Visual Sequence Builder
Create multi-step nurturing journeys with our intuitive campaign designer featuring drag-and-drop functionality and timeline visualisation.
Adaptive Pathways
Design intelligent campaigns that branch based on recipient behaviors, creating personalised journeys that respond to engagement patterns.
Cross-channel Orchestration
Coordinate nurturing across email, Social Media, phone, and other touchpoints with consistent timing and messaging across all channels.
Smart Content Selection
Deliver the most relevant content with dynamic selection that adapts based on recipient attributes, interests, and previous interactions.
Time-based Progression
Schedule communications at strategic intervals designed for optimal relationship development with precise control over timing and pacing.
Journey Analytics
Track campaign effectiveness with comprehensive reporting on engagement, progression, and conversion throughout the nurturing journey.
See this in action?
Book a demo with us to see Drip-feed Campaigns feature in action.