Source Management
Track, analyze, and optimise your candidate and client acquisition channels with comprehensive source management.
Understanding where your best candidates and clients come from is essential for optimizing recruitment marketing. Recruitly's source management capabilities provide complete visibility into your acquisition channels and their performance.
Comprehensive Source Tracking
Capture and organize detailed information about how candidates and clients enter your pipeline with automated source attribution. The system tracks originating channels, campaigns, referrers, and touchpoints for every contact, creating a clear picture of your most valuable acquisition sources.
Multi-channel Attribution
Understand the true impact of your marketing efforts with sophisticated attribution modeling. Our system recognises that recruitment often involves multiple touchpoints, tracking both first-touch and multi-touch attribution to properly credit all channels that contribute to successful candidate and client acquisition.
Source Performance Analytics
Measure and compare the effectiveness of different sources with detailed performance metrics. Analyze conversion rates, quality indicators, placement outcomes, and ROI across all channels to identify your most valuable sources and optimise resource allocation.
Source-based Workflows
Automatically route and process new candidates and clients appropriately based on their originating source. Create customized workflows, follow-up sequences, and processing rules that respect the unique characteristics and expectations associated with different acquisition channels.
UTM Parameter Tracking
Gain precise visibility into digital marketing performance with comprehensive UTM parameter tracking. The system automatically captures campaign, source, medium, content, and term parameters from web traffic, providing granular insight into which specific marketing initiatives drive results.
Source Optimisation Insights
Continuously improve your recruitment marketing with actionable source optimisation recommendations. The system analyzes performance patterns to suggest channel adjustments, budget reallocations, and targeting refinements that can enhance your overall candidate and client acquisition effectiveness.
Key Benefits
Identify which channels deliver your highest-quality candidates and clients
Optimise marketing spend based on true channel performance and ROI
Track the complete acquisition journey from first touch to conversion
Process new contacts appropriately based on their originating source
Measure the effectiveness of specific marketing campaigns and initiatives
Make data-driven decisions about marketing resource allocation
Demonstrate marketing value with clear attribution and performance metrics
Improve conversion rates by understanding source-specific behaviors
Reduce cost-per-hire and cost-per-client acquisition over time
Create a continuous feedback loop for recruitment marketing optimisation
How It Works
Automated Source Attribution
Automatically capture and record how candidates and clients enter your pipeline with detailed channel and campaign tracking.
Multi-touch Attribution Modeling
Track the complete acquisition journey with first-touch and multi-touch attribution that properly credits all contributing channels.
Performance Comparison
Analyze and compare source effectiveness with detailed metrics on conversion rates, quality, outcomes, and return on investment.
Source-specific Workflows
Process new contacts appropriately with customized workflows, follow-up sequences, and handling rules based on acquisition source.
UTM Parameter Capture
Track digital marketing performance with automatic capturing of campaign, source, medium, content, and term parameters.
Optimisation Recommendations
Receive actionable insights for improving recruitment marketing with data-driven suggestions for channel optimisation.
See this in action?
Book a demo with us to see Source Management feature in action.