Nurturing
Build and maintain relationships with clients and candidates through automated, personalised engagement workflows.
In recruitment, long-term success depends on nurturing relationships even when there isn't an immediate opportunity. Recruitly's powerful nurturing capabilities help you stay connected with clients and candidates through personalised, automated engagement strategies.
Built-in Drip Campaigns
Unlike competitors that require expensive third-party marketing tools, Recruitly features a homegrown, scalable drip campaign engine built specifically for recruitment. Create sophisticated, multi-step nurturing sequences that deliver the right content to the right contacts at precisely the right time.
Customisable Pipelines
Organize your nurturing efforts with visual pipeline management that tracks contacts through each stage of relationship development. Configure custom stages, automation rules, and progression criteria that match your specific business development or candidate engagement process.
Multi-channel Communication
Engage contacts through their preferred channels with integrated nurturing across email, SMS, and social media. Our unified platform coordinates messaging and timing across all touchpoints, creating a consistent experience while respecting contact preferences.
Personalised Content Delivery
Sophisticated personalisation capabilities that dynamically adjust message content based on contact attributes, making every communication feel individually crafted.
Engagement-Based Automation
Create intelligent workflows that adapt based on how contacts engage with your outreach. Automatically accelerate interested prospects, provide additional information to engaged contacts, or adjust approach for non-responders – all without manual intervention.
Performance Analytics
Measure and optimise your nurturing efforts with comprehensive analytics that track engagement rates, pipeline progression, conversion metrics, and relationship development over time. Compare sequence effectiveness, identify top-performing content, and continuously refine your nurturing strategies.
Key Benefits
Build relationships at scale without proportional time investment
Stay top-of-mind with clients and candidates between opportunities
Convert more leads through consistent, personalised follow-up
Reduce relationship development costs with automation
Ensure no potential client or candidate falls through the cracks
Deliver relevant, valuable content based on recipient interests
Coordinate team nurturing efforts with centralized visibility
Track and measure relationship development systematically
Reactivate dormant contacts with targeted re-engagement
Create predictable business development pipelines
How It Works
Drip Campaign Engine
Create sophisticated, multi-step communication sequences with precise timing and dynamic content selection based on recipient attributes.
Visual Pipeline Management
Organize nurturing efforts with customisable pipelines that track contacts through each stage of relationship development with clear progression metrics.
Multi-channel Coordination
Coordinate nurturing across email, SMS, and social media with consistent messaging and strategic timing across all touch-points.
Dynamic Personalisation
Deliver highly personalised content that adjusts based on contact attributes, industry, role, behavioral history, and engagement patterns.
Engagement-Triggered Workflows
Create adaptive sequences that automatically adjust based on how contacts interact with your outreach, ensuring relevant follow-up.
Performance Measurement
Track engagement rates, pipeline progression, conversion metrics, and relationship development with comprehensive analytics dashboards.