WhatsApp anyone from your CRM in 10 seconds. No approvals, no fees, no nonsense.

Candidates reply to WhatsApp in minutes. Emails sit for days. Every recruiter knows this. The problem was always getting WhatsApp into your CRM without jumping through hoops.

Most CRMs that offer WhatsApp make you go through the WhatsApp Business API. That means applying to Meta for approval, setting up a Facebook Business Manager account, getting message templates approved one by one (24-72 hours each), paying per message, using a separate business phone number, and waiting weeks before you can send your first message.

We didn't do any of that.

Scan, connect, message

Open Recruitly. Scan a QR code with your phone. Your personal WhatsApp is connected. Open any candidate, client, or contact record. Type a message. Send. Done. The whole setup takes about 10 seconds.

No Meta approval. No templates. No per-message fees. No separate business number. You use your own WhatsApp, the same one your candidates and clients already know and trust. Every message you send and receive is automatically logged on that person's record in your CRM.

Why your own number matters

When someone gets a WhatsApp from a business number they don't recognise, with a templated message that sounds like it was written by a committee, they ignore it. It feels like spam. Because it is.

When they get a message from a person they spoke to last week, from the same number that's already in their phone, they reply. Recruitment is personal. The message should come from a person, not a platform.

Response rates from personal WhatsApp messages are 3-5x higher than from Business API templates. That's not a stat we made up. That's what our agencies report after switching.

What actually happens in your day

You open a candidate record. You see their full history. Notes, emails, previous applications, interview feedback. You type a WhatsApp message right there. "Hey Sarah, got a role that's perfect for you. Senior PM at a fintech in DIFC. Interested?" Send. It goes from your number. She replies. The reply shows up in Recruitly. You respond. All logged. No copy-pasting between apps.

Same thing with clients. Message a hiring manager before your meeting with the shortlist attached. Follow up on an invoice with a personal note. Check in with a placed contractor after week one. BD message to a warm lead. All from the CRM. All on WhatsApp. All logged on the right record automatically.

Multiple numbers for multiple desks

Your perm team can have their number. Your contract team can have theirs. Your BD team can have a separate line. Each desk connects their own WhatsApp. Conversations stay separated by function. Everyone sees the messages relevant to their people.

When someone on your team is on holiday or leaves the company, the message history stays in the CRM. The next person picking up that desk can see every conversation. No lost context. No "what did you promise this candidate?" No "what did you tell that client?"

Campaigns at scale

Single messages are one thing. But you can also run WhatsApp campaigns from Recruitly. Send personalised messages to hundreds of people at once. Job alerts to candidates, market updates to clients, event invitations to your network. Track delivery, read receipts, and replies in real time.

Intelligent pacing protects your number. The system sends at a natural rate so WhatsApp doesn't flag you. Multiple numbers spread the volume. You get the reach of a campaign tool with the personal feel of a one-to-one message.

Especially in Dubai

In Dubai, WhatsApp isn't just a nice-to-have. It's the primary business communication channel. Candidates, clients, everyone uses it more than email. An agency in Dubai without WhatsApp in their CRM is working with one hand tied behind their back.

That's actually one of the reasons we moved to Dubai. Our agencies here kept asking for WhatsApp. Not as an add-on. As a core part of the CRM. So we built it that way.

What the Business API crowd makes you do

Meta Business verification. Apply, wait, provide documents, wait more.

Message templates. Every message type needs pre-approval from Meta. 24-72 hours per template. You can't just type what you want.

24-hour messaging window. After someone replies, you have 24 hours to respond freely. After that, you need an approved template again.

Per-message fees. Conversation-based pricing from Meta. It adds up.

Separate business number. People see a number they don't recognise. Feels corporate. Gets ignored.

With Recruitly, none of that applies. Your number. Your words. Unlimited messages. Free on every plan including the free plan.

See the full product page: WhatsApp Integration. Or the campaign features: WhatsApp Campaigns.