How to Send Cold Email from an Outreach Domain
Email people who don't know you yet from a separate domain your agency owns, so your everyday email to clients and candidates keeps being delivered well. Recruitly finds the name, registers it and sets it all up.
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If your team sends outreach from your own domain, the first email to someone new goes out from the same domain as your email to clients and candidates. Gmail and Outlook watch how each domain's email is received, and first emails get fewer replies, so enough of them can affect how all your email is delivered. An outreach domain keeps the two apart, and Recruitly does the work.
Watch it on Recruitly Play (2 min 50 s).
What an outreach domain is
An outreach domain is an extra domain your agency owns, with a name close to yours, used only for first emails to people who don't know you yet. Harwell Recruitment on harwell.co.uk might send outreach from tryharwell.com, while harwell.co.uk stays for everyday email. Each one is registered in your company's name, anyone who visits it lands on your own website, and you can have as many as your team needs.
How you get one
- Go to Marketing, Settings, Domains and Senders, and choose Get outreach domain.
- Recruitly thinks of names that fit yours, checks which are free to register and gets today's price for each, so you see the price before you buy. Type a word or a domain to get names around it.
- Pick a name and choose who sends from it. Each recruiter gets their own address on the domain.
- Choose the mailboxes: real Google Workspace or Microsoft 365 mailboxes, recommended for better inbox placement and run for you by Recruitly, or Recruitly mailboxes, ready in minutes.
- Review your order. It goes on your one Recruitly bill as an add-on, and nothing is charged until you press Pay. Recruitly registers the domain and sets up everything it needs.
A gentle first week, then your drips
A new domain has no history yet, so it starts gently, a few emails a day, building up over about a week. Every email proves it really comes from you, and Recruitly checks the domain every hour. Every outreach email has an unsubscribe link, each person sends a limited number a day, and if anything isn't delivered well, sending pauses.
After that first week, your team's outreach mailboxes are ready to send from in your drips, and replies come straight back to each person.
See drip campaigns and recruitment outreach.