How to create an email campaign and track every open and click
Design a template, build a mailing list from a saved search or by hand, schedule the send, and track delivery, opens, clicks and bounces per recipient.
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A campaign needs two things before it goes: a template and a mailing list. This video builds both in Recruitly, sends the campaign and then reads the analytics, down to whether each recipient opened or clicked.
Watch it on Recruitly Play (4 min 20 s), part of the Win clients series.
The campaign dashboard
Marketing, then Email Campaigns, lists every campaign and its status. Open one for recipients, delivered, open rate, click rate and the status of every person: sent, opened, clicked, bounced or pending.
Create the template and mailing list
- In Settings, open Templates, click New Template, name it and add a subject line.
- Design it with columns, buttons, headings and paragraphs, and preview it on mobile.
- In Settings, open Mailing List and click Add Mailing List. Name it and add a description.
- Add records by linking a saved search from any module, or by searching and adding people by hand.
Send the campaign
Click New Campaign, pick your template or let AI build one, and review it in the editor. Choose the mailing list and sender, then let AI suggest the best time, schedule it or send now. Emails go out with a short gap between recipients rather than all at once, which helps keep them out of spam, protects your sending reputation and reduces the risk of your domain being blacklisted.
See email campaigns, the email template designer and Campaigns.
Why does Recruitly not send every campaign email at once?
Spacing the sends helps keep emails out of spam, protects your sender reputation and lowers the risk of your domain being blacklisted.
Can a mailing list update itself?
Yes. Link the list to a saved search from any module and it follows that search.